About Us

Upside is a shared space. We are a nurturing community of artists working together and independently to realize our creative potential and share our gifts with the world. We are a concept, a center, a resource, a host

Currently, Upside is home to various resident artists who share the studio space for their creative endeavors ranging from small textiles to large-scale, interactive productions. As our family grows, we shift and pivot to adjust, accommodate and encourage.

We commune, create and collaborate in our studio located at 1333 Minna Street in San Francisco’s Mission District. The original structure was built in 1946 and long housed Goorin Bros, eventually inspiring their line of hats with the same name. After the sale in 2010, the new owners commissioned Interstice Architects to design a new structure. With construction completed in 2014, the building became a shared space for automotive and art projects, and startups like TrussWorks and Camus Energy

In 2021 the space was re-established as a full time art workshop, officially becoming Upside as you see it today.

The building and the community are safe, encouraging spaces to let your creativity fly free. We love introducing our environment to others and encourage you to schedule a tour so we can get to know each other better.


Cody Smith

General Manager

Jocelyn Parrish

Art Facilitator


Looking Up Arts

501(c)(3) non-profit creatively directed by Josh Zubkoff and Srikanth Guttikonda, dedicated to creating public art while fostering a community around it.


Geary and Hyde Design

Founded and led by designer Ryan Montgomery, producing a range of projects from large scale installations to smaller signs and custom commissioned artwork.

Ollie Newth

Lighting artist based in San Francisco who focuses on large-scale public installations.

Photo credit: Andrey Frazão

Michael “Zee” Weinstock

Multimedia artist based in San Francisco for the last several years. He currently focuses on multi-dimensional laser cut wall sculptures and installation fabrication.


Phil Spitler

Creative technology artist based in San Francisco. He has gained a reputation for his ability to create innovative and unique light-based art, as well as augmented reality and other creative technology installations.